How to Build a Great LinkedIn Profile & Social Media Brand for your Career Success

In today’s market, if you are looking to build your professional brand or connect with the right people or make a career move, you need to have a compelling social media presence, especially on LinkedIn. How you present yourself needs to be well strategized and well-constructed. The problem is recruiters will tell you that most social media profiles are awful.  Why? Because no one has told you how…until now.

In this session, career/branding expert Ross Macpherson divulges the secrets he uses as a professional writer to make his clients stand out among the rest. You will learn:
•    What constitutes a strong social media brand, and how to create one
•    The most important pieces to build a GREAT LinkedIn profile
•    How do Twitter and Facebook fit in…or do they?
 
Bio of Ross Macpherson

Ross Macpherson a sought-after speaker known for delivering powerful sessions that teach real-world career success strategies. He has spoken extensively to professional audiences across the U.S., Canada and Asia, and has delivered “Best of” presentations at global industry conferences and major career events across North America.  His high-energy style, exceptional group dynamic skills, and real-world success strategies have consistently put him at the top of the career management speaking circuit.

Ross is a Certified Personal Branding Strategist, Certified Online Identity Strategist, Certified Interview and Job Search Coach, and is recognized as one of the very best resume writers in North America.  He has 16 years’ experience in career development with clients throughout the U.S., Canada, and internationally. He is the resume and LinkedIn expert for BeyondB-School.com, a former Board Member for the global Career Thought Leaders Consortium, and examples of his work have been published in 17 leading career publications.

Event Details

There will be time for networking and refreshments, including wine & hors-d’oeuvres, will be served.

6:00pm – 6:30pm: Registration & Networking
6:30pm – 7:30pm: Presentation & Q&A
7:30pm – 8:30pm: Networking & Refreshments

Please note that any type of recording at the event is prohibitted.

Dress code is Business or Business Casual

How to get here?

The University Club is on the west side of University avenue between Queen street and Dundas street. There is a parking garage and a Green-P parking lot on Simcoe Street (behind the University Club – one street west of University avenue).

The closest subway station is St. Patrick’s.

Tickets are available through eventbrite at https://www.eventbrite.ca/e/build-a-great-linkedin-and-social-media-profile-by-ross-macpherson-registration-30087627905?aff=efbneb