We are excited to welcome Diana Lucaci, Founder and CEO of True Impact, to present on the topic of

Neuromarketing: The Next Generation of Insight

“If I had asked people what they wanted, they would’ve said faster horses.” – Henry Ford

The future of customer-centric and experiential marketing relies heavily on understanding your customer. Traditional methods like surveys and focus groups tell you WHO is interested, and WHAT they’re buying, but not WHY. Understanding why people do what they do is critical in predicting behaviour. In addition to explicit measures, neuroscience and biometrics technologies are now scalable, portable, affordable and predictable.

This session will cover:

• Introduction to Neuromarketing


• The current methods of gathering customer intelligence


• Separating fact from fiction and what can be accurately measured


• Available technologies and case studies


• The future of consumer neuroscience research.

Short Bio of Diana Lucaci
Diana Lucaci is the Founder and CEO of True Impact, Canadian Chair of the Neuromarketing Science and Business Association (NMSBA), Top 30 under Thirty by Marketing Magazine and winner of the Best in Class research award, from the Marketing Research and Intelligence Association (MRIA). True Impact’s mission is to humanize marketing with brain science, having helped clients like Canada Post, Colgate-Palmolive, Yahoo Canada, DDB Group, Plastic Mobile and many more. She holds a degree in Neuroscience and Psychology from the University of Toronto.

Event Details

There will be time for networking and refreshments, including wine & hors-d’oeuvres, will be served.

6:00 pm – 6:30 pm: Registration & Networking
6:30 pm – 7:30 pm: Presentation & Q&A
7:30pm – 8:00pm: Networking & Refreshments

Dress code is Business or Business Casual

How to get here?

St. Andrew is the nearest subway station. There are parking garages in the area including a Green P garage underground.